"Everyone has something they want to change. Marketers want to change their customers' minds, and leaders want to change organizations. Startups want to change industries, and non-profits want to change the world. But change is hard. Successful change agents know it's not about pushing harder or providing more information; it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. This audiobook identifies the key barriers to change and how to mitigate them. It is designed for anyone who wants to change someone's mind. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results."--Provided by publisher.
